Creating the Credits

When I started working in promotion, my family frequently asked when my name would appear in the credits. Very rarely. And as we conclude the Big Love season 4 launch campaign, my answer is no different. However, this time around we created the credits. Not the the white-on-black scrolling text at the end of each episode. We conceptualized, shot and edited the opening title sequence.  

The Big Love creators loved are "falling" launch campaign so much that they felt the entire series could benefit from a facelift. And they asked us to conduct the surgery. Long gone are the days of skating to the Beach Boys atop thin ice. Bill and his three wives are now free falling at the beginning of each Big Love episode. 

This has been a very excited and unprecedented venture for HBO's Creative Services team and we couldn't be more thrilled to have the opportunity!